This weeks’ how-to Tuesday we look at how to add trust badges to Shopify. Adding a trust badge is an important element on your store as it helps to build trust, create credibility and give people a sense of security that you won’t run off with their money (or credit card details).
First things first. Where should you place your trust badges? In theory you could place them anywhere but placing them in prominent positions will be more effective.
Placing trust badges near buttons where customers will make is the most effective. There are essentially 3 places where you want to add trust badges on your Shopify store.
1.Add Trust Badges to Your Shopify Product Pages
Firstly you will need a trust badge in a JPEG or PNG format. I suggest a PNG image as it will scale better across different devices. A super important point is to not put logo’s on your trust badge that you are not allowed to put on.
More does not mean better.
I see so many stores jamming every logo they can find on their trust badges. Not only does it look spammy but it usually has the opposite effect.
Here’s the trust badge we will be adding to our Shopify store:
How to add the trust badge to your Shopify Product Pages:
Step 1:
Upload your trust badge image to Shopify.
Go to: Setting >> Files >> Upload Files
Step 2:
Grab the URL of the image. Copy and past it to your notepad so you have it for later.
Step 3:
Go to Online Store >> Themes >> Actions >> Edit Code
Step 4:
We want to add the image just underneath our ‘Add to Cart’ and/or ‘Buy it Now’ button
Go to your product-template.liquid file.
Press CTR + F and Search for “cart” > this will show us where the Add to Cart button is.
Step 5:
Paste your trust-badge image under the Add to Cart button.
IMPORTANT: You need to use proper image formatting. It looks like this:
<img src="https://YourImage.png">With our image URL from the file uploaded to Shopify it looks like this:
<img src="https://cdn.shopify.com/s/files/1/0355/7382/5580/files/SecureProduct.png?v=1584490221">Hit Save! And then preview your product page to make sure it looks fine.
We might need to adjust the spaces a bit but that is an easy CSS fix.
2. Add Trust Badges To Your Shopify Shopping Cart
Adding a trust badge to your shopping cart is equally important. In fact, I think it is even more important than having it on your product pages. This is when customers start taking out their credit cards and you need to reassure them that their details are safe with you.
For the trust badge on the Cart page I like to add some shipping logos. This is the trust badge image we will be using on our cart page:
How to add the trust badge to your Shopify cart page:
Step 1:
Upload your trust badge image to Shopify.
Go to: Setting >> Files >> Upload Files
Step 2:
Grab the URL of the image. Copy and past it to your notepad so you have it for later.
Step 3:
Go to Online Store >> Themes >> Actions >> Edit Code
Go to your cart-template.liquid file
Step 4:
We want to add the image just underneath our ‘Check Out’ button
In your cart-template.liquid file and press CTR + F and search for “Checkout”. This will show us where the Checkout button is.
Paste your trust badge code right underneath.
Hit Save and check…
Again, we will need to make some adjustments with CSS to increase the size of the Checkout Button and change the colour but the trust badge looks good.
3.Add Trust Badges To Your Shopify Checkout
Most people neglect to use this opportunity for a trust badge but it really works great. You have the option to upload your “logo” to your Shopify checkout page – which is about the only thing Shopify allows you to edit on your checkout page.
Instead of just uploading your logo you can add some trust elements and make it a badge.
This is the trust badge I will be using:
How to upload the trust badge to your Shopify checkout:
Go to: Online Store >> Themes >> Customize
Under Your Theme Settings, go to Checkout
Logo >> Custom Image >> Upload your trust badge
Click save and check…
And there you have it. How to add trust badges to Shopify in 3 different places that really matter. I know you feel tempted to just copy my trust badges and I am sure many of you will.
Be creative and come up with your own. Make something that really fits with your store and that you are actually allowed to use. make sure you also read my write up on how to improve your Shopify store’s conversion rate.
Trust Badges Don’t Work!?
I see a lot of gurus now pushing this idea that “trust badges don’t work”. Firstly, you have to understand how these guys work. By them telling you to not do something that everyone else is doing it makes you think that maybe you’ve been doing it wrong all along.
Being different in the guru world is what its all about. They will make you believe that the reason why you haven’t been successful is because you’ve been doing “this one thing” wrong all along.
Don’t get sucked into that BS. Ecommerce success is the result of dozens of small successes stacked on top of each other. No “one thing” will make your Shopify store succeed or fail.
Trust badges DO work but its the way you do it that makes the difference. If you copy and paste the same old spammy looking trust badges from other dropshipping stores then it will probably do more harm than good for your conversion rates.
Dropshipping has forever changed the eCommerce landscape. So many people got scammed with poor products and late deliveries and these cookie-cutter dropshipping sites justy scare people away.
Your trust badges should always look authentic and blend in perfectly with your store design. It should also be subtle and not take over the store completely.
Generally speaking, if you sell products to an older demographic then trust badges is more important. They are typically still fearful of online purchases and need a lot more assurance that their details are safe with you.
A younger audience tends to be a bit more savvy and they can sniff BS from a mile away. If you try and throw a hundred trust badges at them they will know immediately what’s going on and that you are probably a dropshipper trying to sell them this months latest and greatest offering from Wuhan.
